Towing Company from Los Banos, USA
Overview
How we Cut down the Cost per lead by approximately 60%. The client Requirement was to lower the cost and make the most out of the spending. The Client Wanted to lower its CPC by any mean. We assured and took the work in hands.
Challenges
The actual challenge was tackling with the discrepancy of google ads. Although its one of the best Search engine in the world. But still it was showing our competitors above us in spite of using wrong spells. Our client ads were not seen in any search and she was really frustrated with this.
Solutions
We Use the Become Alike Strategy to show in SERP with each search and alternatively worked on improving the campaign over time. There comes a point when we were about to loose our precious client due to her eagerness But we managed to provide her the desired result in Search.
Campaign Screens
Outcome
After 10-12 Days We were able to show her website above the competitor and cut down the costs by approximately 60%. That’s exactly what our client wanted. The previous cost per phone call was around $9 and when we took over the work in our hands, we managed to cut down the cost per call to $3 – That’s what we supposed to do.